On page SEO is the process of optimizing each page of a website for search engines and users. When on page SEO is applied, Google can easily understand the content and relevance of each page, helping the website to rank higher.It increases organic traffic and user engagement. Faster loading time and proper navigation keep users on the site for longer. On page SEO also improves conversions and helps Google crawl and index the website efficiently.It ensures that every page of the website follows Google’s guidelines and helps fix any issues. Ultimately, on page SEO transforms a website into a high-quality site, making it easier to rank on Google.