Google Ads is Google’s advertising platform. It can be used by both new and established, small and large businesses or brands.When you run a Google Ad, it reaches millions of people who search for your product or service. This increases the chances of gaining customers quickly. Based on the product or service, Google Ads targets customers by location, age, gender, language, and keywords. It also displays ads to people who are unaware of your brand or business, thereby increasing brand awareness.Google Ads helps boost sales by directing users searching for your product or service straight to your website or online store, increasing the possibility of conversions. It also assists in retargeting customers who visited your website but did not make a purchase. Additionally, it helps you stay ahead of your competitors.