Local SEO is a process or strategy that makes a local business visible on Google. When users search, it helps rank the business at the top of Google Maps and Local Search Results, attracting nearby customers easily.Local SEO is also known as Google My Business (GMB). It not only increases user trust in a business but also encourages them to visit the store for shopping, leading to a higher number of physical visitors.Additionally, it helps businesses stay ahead in local competition and reaches the target audience for free, unlike paid advertising.